The SFW BlackWhite AW 2015 Collections will run from Wednesday, 27 – Saturday, 30 May 2015, at the Soweto Theatre, in Soweto.
I caught up with Ngugi Vere, the creative director and producer of Soweto Fashion Week, to find out more about this event.
Soweto fashion week was founded in 2011, by Stephen Manzini with the objective of promoting talented African designers on a global scale. The show welcomes both local and international emerging designers.
In a 2013 interview with SABC, Vere spoke highly of the anticipated Soweto Fashion Week (2013) and the importance of working with what you have to deliver “a very simple but beautiful event”. Simplicity and hard work is what drives Vere’s artistic direction.
In comparison to other successful fashion shows in South Africa such as; The Mercedes Benz Fashion Week and South African Fashion Week, I was curious to know what makes Soweto Fashion Week different.
“Soweto Fashion Week is the only fashion show that produces 5 shows at one go with no breaks in-between”, said Vere. He prefers not to follow the normal trends and as a result, introduced “the art of fashion theatre”. With the incorporation of theatre “you can expect to see a model hit a teaser dance move while modelling on the runway”, expressed Vere.
In Vere’s view Soweto is all about Spohiatown vibes. Sophiatown is a suburb of Johannesburg, which was a legendary black central hub that was destroyed during apartheid. It was rebuilt under the name Trimof and later in 2006 returned to its original name. Acknowledging this aspect of South Africa’s history and incorporating its existing culture to deliver the fashion concepts is at the pinnacle of Soweto Fashion Week.
Special guests from Rhythm City and a few upcoming musicians will be attending the show. You can also expect to see some designs from fashion labels such as Shona Accra and ChurchSwag.
With a proven track record of successful shows, Soweto Fashion Week is set to put Soweto on the map and attract individuals from all walks of life to come together and engage with fashion